Media excellence. Measurable business impact.

We build best-in-class media and measurement capabilities.

Working with our clients’ teams and agencies we establish best practices in budgeting, media planning and activation to maximise the impact of every marketing penny and asset.

Through tailored measurement frameworks, robust methodologies and partner procurement we enable our clients to understand and optimise the relationship between marketing investment and business impact with greater confidence.

Absolute media effectiveness whizzes… we snapped them up to help support our global media ambitions. If you want a slice of some of the best minds in the business get in touch with them!

Working Media Partners’ collaborative approach and ability to build strong relationships among different departments were essential in our successful development of best practice principles for marketing investment. Their deep understanding of media strategy and MMM provided valuable insights and helped us achieve significant results.

Working Media Partners developed a full funnel portfolio budgeting system that combined marketing mix modelling with relevant brand data. This allowed us to reliably set budgets for any brand-market combination globally. Their expertise and trustworthiness ensured a successful project delivery.

Delivered a meticulous RFP... highly recommended for anyone thinking about embarking on an effectiveness project.

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Potential improvement in ROI from an “active learning” culture

– Tadelis et al, “Learning, Sophistication & the Returns to Advertising”, National Bureau of Economic Research

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Validated improvement in CPA through advanced cookieless targeting

– Sky & Permutive, The Drum Awards for Media

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Average improvement in ROI from effective MMM optimisation

– Working Media Partners experience with leading advertisers across multiple markets

How we help improve investment performance

Better, Faster Insight

Meaningful measurement that makes a difference

Leverage advanced Marketing Mix Modelling (MMM), brand econometrics, experiments, and attribution modelling to optimise marketing investment across short-term and long-term objectives. Unlock 15-30% incremental ROI by developing and integrating best practice in:
• Custom measurement frameworks
• Brand econometrics integrated with MMM
• Experimentation capability
• Investment optimisation

Tactics & Technology

Innovations that unlock incremental ROI

Harness cutting-edge tools and marketing tactics to generate maximum value from every penny invested. Our testing program quantifies commercial impact, delivering up to 50% additional ROI through:
• Digital verification tools
• Creative testing and performance tracking
• Attention optimisation
• Reach and frequency management

Partner Selection

Maximising value from agency partners

We conduct comprehensive assessments of internal and external data analytics and media planning capabilities to fully leverage their potential. Achieve up to 20% incremental ROI through:
• Partner evaluation and selection
• Measurement & media planning integration
• Performance benchmarking

Best Practice, at Scale

Establish golden rules and drive adoption

Build a foundation for sustained success by scaling proven best practices in budgeting, strategy, and activation. Improve media channel ROI through:
• Optimised processes
• Team training and development
• Performance measurement

Why Choose Working Media Partners?

Proven Expertise

With over 15 years of leadership experience in media strategy and marketing transformation, Sam Gaunt has established himself as a trusted authority in maximising marketing investment effectiveness across global brands and high-growth businesses. His partners in analytics, technology and digital activation bring deep subject matter expertise to our projects.

Our Approach

We begin with targeted stakeholder interviews to gain deep understanding of your business objectives and strategic needs.

Every recommendation is meticulously crafted to align with your specific goals and challenges.

Each proposal includes a detailed Business Case outlining expected commercial impact.

We offer a profit margin holdback tied to successful completion of every project.

We’ve worked with brands of every size and scope:

Multi-market, multi-brand advertisers looking to optimise global investment
DTC scale-ups looking to build their brands
Digital-first businesses looking to get more value from their data